At Nudy Rudy, we’ve always believed that creativity should be nurtured, celebrated, and shared. Born from a desire for simplicity and the bold spirit of being unapologetically NUDY, our brand celebrates everyone’s uniqueness with a little cheeky humor twist in it.
So when we had the chance to partner with KUNCI Singapore, a community of Indonesian students in Singapore, we saw it as the perfect opportunity to give aspiring student creators a chance broaden their social media and marketing skills.
The Idea Behind the Collaboration
Nudy Rudy’s mission is all about encouraging people to be themselves, and that’s exactly what this competition was about! Helping students share their creativity while having fun and promoting Nudy Rudy’s cheeky products.
The Challenge: Get Creative with Nudy Rudy
We teamed up with KUNCI Singapore to launch a video competition that was open to all students in Singapore. The rules were simple: create a 15-second to 1-minute video showcasing Nudy Rudy’s products in a fun and creative way.
We offered:
- Free Nudy Rudy samples to fuel their content creation.
- The chance to win SGD $300 for the top two winners.
- Plus, 5% commission on successful referrals.
A Surge of Creativity
The response was beyond our expectations, 60 students registered. From there some participants successfully delivered a variety of fun and fresh ideas that truly captured the spirit of Nudy Rudy.
To get everyone involved, we hosted open booths at UNIHUB on 7 Nov and 13 Nov, where students could pick up free samples and learn about our brand more.
Winners Announced
The winners were announced on 5 Dec 2024, and we couldn't be more excited about the amazing creativity they showcased! The competition was not only about the prizes, it was about giving students the chance to step outside their comfort zones, learn new skills, and express themselves. You can catch a snippet of the fun by checking out our Instagram Highlights for the recap stories.
Looking Ahead
If you’re part of a student community in Singapore and are interested in collaborating with us or hosting a similar event to our video competition, we’d love to hear from you! Whether it’s a creative project or an event sponsorship, we’re always excited to support young talent and help bring new ideas to life.
Don’t hesitate to reach out to us and explore how we can work together on something amazing! Follow @nudyrudysg for updates and future opportunities.
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