At Nudy Rudy, we always believed that creativity should be celebrated, and shared. We're born from a desire for simplicity and the bold spirit of being unapologetically NUDY!

So, when we had the chance to partner with KUNCI Singapore, a community of Indonesian students in Singapore, we saw it as the perfect opportunity to  support aspiring student creators with a chance to express their creativity and show off their content creating skill!

The Idea Behind the Collaboration

Since Nudy Rudy’s mission is all about encouraging people to be themselves, that’s exactly what this competition was about, helping students share their creativity while having fun and promoting Nudy Rudy’s cheeky products.

As it’s our first year entering the Singapore market, we reached out to many student communities across Singapore to support their creative ideas. And with KUNCI, we found that the best collaboration was running a Content Creating Challenge!

The Challenge: Get Creative with Nudy Rudy

We teamed up with KUNCI Singapore to launch a video competition that was open to all students in Singapore to enter. The rules were simple: create a 15-second to 1-minute video showcasing Nudy Rudy’s products in a fun and creative way.

We offered:

• Free Nudy Rudy samples for them to experiment and try
• The chance to win SGD $300 for the top two winners
• Plus a bonus commission on successful referrals

The response was beyond our expectations, 60 students registered. From there some participants successfully delivered a variety of fun and fresh ideas that truly captured the spirit of Nudy Rudy.

To get everyone involved, we hosted open booths at UNIHUB on 7 Nov and 13 Nov, where students could pick up free samples and learn about our brand more. 

Winners Announced

The winners were announced on 5 Dec 2024, and we couldn't be more excited about the amazing creativity they showcased! The competition was not only about the prizes, it was about giving students the chance to step outside their comfort zones, learn new skills, and express themselves. You can catch a snippet of the fun by checking out our Instagram Highlights for the recap stories.

Want to Collaborate with Nudy Rudy?

If you’re part of a student community in Singapore and are interested in collaborating with us or hosting a similar event to our video competition, we’d love to hear from you!

Whether it’s a creative project or an event sponsorship, we’re always excited to support young talent and help expose new talents to inspire others.

Don’t hesitate to reach out to us and explore how we can work together on something amazing! Follow @nudyrudysg for updates and future opportunities.