We see trends change every year, and as 2025 is coming its no different. Some things are in, others are out, and we’re here to break it all down for you. From beauty trend updates to simplified routines, here’s what’s trending and what we’re leaving behind this year!
Photo by cottonbro studio
What’s In🔥
Natural & Organic Beauty
Not being mindful of what you consume is so last year. People will still be prioritizing products with clean and natural ingredients. Skincare and makeup made from organic, sustainably sourced materials are the new must-haves!
AI-Personalized Products
We will see more of AI-powered beauty tools helping us transforming the way we approach skincare and makeup. For example, a 'Virtual Skin Analysis' app, where we can scan our skin using the phone's camera to assess issues like dryness, redness, or acne. Then based on the results, the AI would suggest tailored skincare routines or specific products.
At Home Beauty Gadgets
From LED masks to microcurrent tools, at home beauty gadgets that give results as if you've gone to an Aesthetics Clinic are a must-have for anyone looking for easy and effective skincare.
Holistic Wellness
Photo by Marea Wellness on Unsplash
People are adding wellness practices like meditation, better sleep routine, and participating in community activites into their daily beauty routines.
Multi-Benefit Sunscreen
Not just a sunscreen, people will look for sunscreens that have the extra benefit like hydration, or offer anti-aging benefits and more.
Sustainable & Eco-Friendly Products
From refillable packaging to cruelty-free formulations, eco-conscious products are still leading the way in the beauty innovation. So, now brands are also being held accountable for their environmental impact.
A little FYI: Our Wavertree & London and Nudy Rudy brand are committed to offering cruelty-free products made with natural ingredients. So, when you choose our products, you're also supporting a brand that values both your skin and the environment.
What’s Out 🚫
Overcomplicated Skincare Routines
Photo by Poko Skincare on Unsplash
No more 12-step routines, those days are over. People now are embracing minimalism, choosing fewer, higher-quality products that deliver results. So, it's also time to declutter your skincare shelf.
Overdone Botox & Fillers
The hyper-filled, frozen look is over and now people embrace more natural, refreshed aesthetic treatments.
Ignoring Your Gut Health
Photo by Fernando Andrade on Unsplash
People are now more aware of how their gut health affects the skin. Eating foods rich in probiotics and healthy ingredients is key to achieving glowing skin.
Damaged Skin Barriers
In 2025, it’s all about healing and strengthening the skin barrier with soothing and moisturizing products. Over-exfoliation and misuse of harsh products is better left behind
Final Thoughts
Although it’s fun to follow trends, remember the most important thing for you to focus on is what works for you. Take time to asses again on your needs and find products or routines that truly cater to them. After all, self-care is never out of style!
So, what trends are you most excited to try or leave behind? Let us know in the comments!
Reference:
- www.cosmeticsdesign-europe.com
- www.wwd.com
- Dr. Toral Vaidya's TikTok insights
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