Trends change every year, and 2025 is no different. Some things are in, others are out, and we’re here to break it all down for you. From natural beauty to simplified routines, here’s what’s trending and what we’re leaving behind this year!
What’s In🔥
Natural & Organic Beauty
People will be prioritizing products with clean and natural ingredients. Skincare and makeup made from organic, sustainably sourced materials are the new must-haves. Think simple, natural, and effective.
AI-Personalized Products
We will see more of AI-powered beauty tools helping us transforming the way we approach skincare and makeup. For example: a 'Virtual Skin Analysis' app or device, where we can scan our skin using your phone's camera or a smart gadget to assess issues like dryness, redness, or acne. Based on the results, the AI suggest tailored skincare routines or specific products.
Pro-Grade At-Home Devices
From LED masks to microcurrent tools, at-home beauty gadgets that give pro-level results are a must-have for anyone looking for easy, effective skincare.
Holistic Wellness
People are adding wellness practices like mindfulness, better sleep, and stress management into their daily beauty routines.
Multi-Benefit Sunscreen
Not just a sunscreen, people will look for sunscreens that have the extra benefit like hydration, or offer anti-aging benefits and more. Skincare with SPF is now a non-negotiable.
Ethical & Eco-Friendly Products 🌍
From refillable packaging to cruelty-free formulations, eco-conscious products are leading the way in beauty innovation. So, now brands are also being held accountable for their environmental impact.
A little FYI: Our Wavertree & London and Nudy Rudy products are committed to ethical beauty, offering cruelty-free products made with natural ingredients. So, when you choose our products, you're supporting a brand that values both your skin and the environment.
What’s Out 🚫
Overcomplicated Skincare Routines
The days of 12-step routines are over. People now are embracing minimalism, choosing fewer, higher-quality products that deliver results. So, it's also time to declutter your skincare shelf 😉
Overdone Botox & Fillers
The hyper-filled, frozen look is over and now people embrace natural, refreshed aesthetic treatments.
Ignoring Gut Health
People are now more aware of how gut health affects skin. Eating foods rich in probiotics and healthy ingredients is key to achieving glowing skin.
Damaged Skin Barriers
Over-exfoliation and misuse of harsh products are being left behind. In 2025, it’s all about healing and strengthening the skin barrier with soothing and moisturizing products.
Single-Use Packaging
Consumers are saying goodbye to excessive waste. Recyclable, refillable, and reusable packaging is becoming a must-have for beauty products.
Final Thoughts
While it’s fun to follow trends, the most important thing is to focus on what works for you. Take time to reflect on your needs and find products or routines that truly cater to them. After all, self-care is always in style!
What trends are you most excited to try or leave behind? Let us know in the comments!
Resources:
www.cosmeticsdesign-europe.com
www.wwd.com
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